The Madeira IN&OUT brand, through its visual make out (symbol and logo), aims to transmit various values, associated to Madeira, to the elegance, energy and peace that are so characteristic of the island.
It was created as a means of covering a perceived gap in terms of the creation of contents on the tourism industry, in its various ramifications, but also culture and leisure. It was thus with this in mind that the logo was created, our symbol. We needed something that would be perceived as our own identity. And here our ambassador appeared as a skein of threads that tell stories through centuries on thousand of tables spread through the world.
The option was a design that would quickly lead us to Madeira embroidery.
Madeira embroidery started gaining importance from the second half of the 19th century, and it became known as a relevant part of the trading system of the island with both the mainland and abroad.
Today, increasingly, embroidery is losing the role it deserves. But while there are still people who value, both the embroidery and the traditions tied to it, it will not become extinct, and will be the showcase of the best that is made in the archipelago.
The big goal of this symbol, associated to the logo, is exactly this, to keep alive the tradition of the embroidery, and demonstrate that, by connecting it to a modern and informative platform like Madeira IN&OUT, it is still very much part of our culture, for all the best reasons.
The symbol represents thus the history and tradition of embroidery, and the intrinsic wish that it remains alive for many, many years to come.
And then came the colours. There were ours of discussions, of advancing and returning. Black and white would certainly be there, but the other colours that are part of our pallet didn’t take to long to appear.
Madeira has a lot more to offer than embroidery, but when we remember the blue of the sea and the indigo of the printing of the embroidery who will then be worked on, stitch by stitch, by wise experienced hands.
Many times embroidery will be done with ocre/golden thread. A colour that reminds us of the colours of the beach in Porto Santo, with medicinal characteristics, more and more sought after as a cure for ailments, by thousands of tourists through the winter.
In winter, summer, spring or fall laurisilva resists, with its many tones of green, for many, many centuries, and brought Madeira its first recognition as world heritage by UNESCO, back in 1999. Green wasn’t difficult, but the specific green was a lot tougher to negotiate.
It is frequently in the midst of this dense forest, frequently intermingled with villages, that many of the farms, estates and manor houses of the island appear. Often painted pink, a tone of pink called (here) Madeiran pink, and that so many times times surprise us when going around a bend on a Madera road. And that’s how Madeira IN&OUT was born. Let’s get to work, For you, and for our island.
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